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2011
June
B
Bachelorthesis- Value of the 'Made in ...' claim
Bachelorthesis- Value of the 'Made in ...' claim
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Hello!!
I am very thankful that you've decided to support me on this survey.
I am conducting this survey for my bachelor thesis where I am trying to explore how
production shifts in China- from low cost to high end-
could influence the relative perception of the value of products
'Made in Germany'.
This survey is exclusively addressed to students.
If you are not a student, I will not be needing your help. So you are dismissed at this
point ;)
Please note that your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me (Lara Daniel) at
[email protected]
at any time.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Are you a student?
-- Select --
YES
NO
Gender
male
female
Age
Country of Origin:
-- Select --
Afghanistan
Albania
Algeria
Andorra
Angola
Antigua & Barbuda
Argentina Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan Bolivia
Bosnia & Herzegovina
Botswana
Brazil
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Central African Republic
Chad
Chile
China
Colombia
Congo
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
East Timor
Egypt
El Salvador
England
Equatorial Guinea
Eritrea Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
The Georgia
Germany
Ghana
Great Britain
Greece
Grenada Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Korea
North Korea
South Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
The Netherlands
New Zealand
Nicaragua
Niger
Nigeria Norway
Northern Ireland
Oman
Pakistan
Palau
Palestinian State*
Panama
Papua New Guinea
Paraguay
Peru The Philippines
Poland
Portugal
Qatar
Romania
Russia
Rwanda
St. Kitts & Nevis
St. Lucia
St. Vincent & The Grenadines
Samoa
San Marino
São Tomé & Príncipe
Saudi Arabia
Scotland
Senegal
Serbia
Seychelles
Sierra Leone Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
Spain
Sri Lanka Sudan
Suriname
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Togo
Tonga
Trinidad & Tobago
Tunisia Turkey
Turkmenistan
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City (Holy See)
Venezuela
Vietnam
Western Sahara*
Wales
Yemen
Zaire
Zambia
Zimbabwe
Country where you study
-- Select --
Afghanistan
Albania
Algeria
Andorra
Angola
Antigua & Barbuda
Argentina Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan Bolivia
Bosnia & Herzegovina
Botswana
Brazil
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Central African Republic
Chad
Chile
China
Colombia
Congo
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
East Timor
Egypt
El Salvador
England
Equatorial Guinea
Eritrea Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
The Georgia
Germany
Ghana
Great Britain
Greece
Grenada Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Korea
North Korea
South Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
The Netherlands
New Zealand
Nicaragua
Niger
Nigeria Norway
Northern Ireland
Oman
Pakistan
Palau
Palestinian State*
Panama
Papua New Guinea
Paraguay
Peru The Philippines
Poland
Portugal
Qatar
Romania
Russia
Rwanda
St. Kitts & Nevis
St. Lucia
St. Vincent & The Grenadines
Samoa
San Marino
São Tomé & Príncipe
Saudi Arabia
Scotland
Senegal
Serbia
Seychelles
Sierra Leone Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
Spain
Sri Lanka Sudan
Suriname
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Togo
Tonga
Trinidad & Tobago
Tunisia Turkey
Turkmenistan
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City (Holy See)
Venezuela
Vietnam
Western Sahara*
Wales
Yemen
Zaire
Zambia
Zimbabwe
Customers typically associate a certain positive or negative value with a 'Made in..' claim. Looking at the following countries, how would you rate that level of value associated with these countries. Please evaluate them on a scale from 1= very high value to 7= relatively bad value for produced goods:
1
2
3
4
5
6
7
China
Cambodia
France
Germany
India
United States
For which of the following countries do you expect an
increase in perceived value
, for which ones a
decrease
and which countries will
stay at the same value level
for produced goods:
increase
stay the same
decrease
China
Cambodia
France
Germany
India
United States
In terms of produced goods, which of the following countries has over the last 3 years improved, declined or kept the same level of value image?
increase
stay the same
decrease
China
Cambodia
France
Germany
India
United States
Please look at the following attributes and indicate which of the two countries Germany and China offers the better performance on that attribute. Please use the bidirectional scale from +3 to 0 with 0 indicating that there is no difference between both countries.
Quality
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Innovation
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Creativity
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Reliability
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Expensive
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Punctuality
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Service
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Environmentally friendly
Made in China
+3
+2
+1
0
+1
+2
Made in Germany
+3
Please indicate by industry sectors whether you see China or Germany as offering overall superior products in these sectors or wether there is no difference.
China
Germany
Automotive
Chemicals
Clothing/Footwear
Electronics
Energy
High-Tech
Machinery
Luxury Goods
Pharmaceuticals
Telecomunication
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