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2010
August
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Bandai
Bandai
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Thank you so much for agreeing to participate in this survey. Your opinion will help us develop better products for you and your children, and it will only take a few minutes of your time.
Do you have a son under age 8 living with you at home?
Yes
No
How old is your son?
<1
1
2
3
4
5
6
7
8
We would like you to ask your son age a few questions and input his answers. If he’s not available right now please come back to this interview when he can join you.
Please don’t influence his responses, just enter his choices as he makes them.
MOM, PLEASE ASK YOUR SON: I’ll read you the names of some toys. Please tell me which one you want the most.
Knight
Pirate
Military Figure
Robot
Alien
Ninja
And which one would you want second best?
Knight
Pirate
Ninja
Robot
Military Figure
Alien
MOM, PLEASE ASK YOUR SON: I want to ask you some questions about pirates.
Please tell me: Do you think pirates are cool?
Yes
No
Do you think that pirates are mean?
Yes
No
Do you think that pirates are scary?
Yes
No
Do you think that playing pirates is fun?
Yes
No
Do you think that pirates can be heroes?
Yes
No
This question is for you, mom:
If your son expressed an interest in a pirate theme toy or role play item, would you buy it for him?
Yes
No
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