bank 2

On a scale of 1-10 (10 being most effective), How effective is your main bank's advertisement/s?

Do you feel your bank can be more creative in it's marketing strategies?

Yes

No

Maybe

Do you feel your main bank can be more informative through their advertisement/s?

Yes

No

Maybe

On a scale of 1-10 (10 being the most dependence), how heavily do you rely on information from banking advertisements to make informed financial decisions?

On a scale of 1-5 (5 being the highest regard) how loyal are you to your main bank?

Do you think that banks advertising more increases customer loyalty ?

Yes

No

Maybe

Which bank do you feel is marketed the most?

Fidelity Bank (Bahamas) Ltd

Citibank N.A.

First Caribbean International Bank (Bahamas) (FCIB) Ltd.

The Finance Corporation of The Bahamas (FINCO)

Royal Bank of Canada

Scotiabank Bahamas Limited

Bank of the Bahamas International Ltd.

Commonwealth Bank Ltd.

Which bank do you feel is most popular among Bahamian college students?

Fidelity Bank (Bahamas) Ltd

Citibank N.A.

First Caribbean International Bank (Bahamas) (FCIB) Ltd.

The Finance Corporation of The Bahamas (FINCO)

Royal Bank of Canada

Scotiabank Bahamas Limited

Bank of the Bahamas International Ltd.

Commonwealth Bank Ltd.

List 2-3 aspects that makes a bank attractive to you:

What do you think is the most effective form of marketing of Bank services?

Advertisements (TV, Radio, etc.)

Word of Mouth (Experience, tell a friend ,...)

Other