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| Hello, This is ________ With Bryles Research, We are performing a short survey regarding sporting goods stores, Do you have a few minutes to give your input? |
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| * Before beginning questionnaire with respondent, please select appropriate quota group: |
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* Q1. Which of the following activities do you personally participate in at least 6 or more times a year?
(TERMINATE IF “NONE” CHECKED OR “GOLF” IS ONLY ACTIVITY)
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| * Q2. Name the retailers in your area that offer special events/activities (i.e. pictures with Santa, make-and-take crafts, Christmas Caroling, lighting display, etc.) during the Christmas holiday season. (select bass pro if mentioned, do not prompt) |
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| * Q3. [IF BASS PRO SHOPS NOT MENTIONED IN Q. 2.] To your knowledge, does Bass Pro Shops offer any special events/activities during the Christmas holiday season? |
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| * 4. Are you aware that Bass Pro Shops offered a Santa’s Wonderland Event with FREE pictures with Santa, games, and crafts this past Christmas holiday season? |
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| * 5. How often did you visit Bass Pro Shops Santa’s Wonderland last year (2010)? |
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| * 6. Did you visit Bass Pro Shops Santa’s Wonderland prior to 2010 (2008 and/or 2009)? |
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| * 7. How likely are you to visit Bass Pro Shops at least once during the upcoming Christmas holiday season? |
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| * 8. Do you have children/grandchildren under the age of 12? |
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| * 9. During the past 30 days, about how often have you seen advertising for Bass Pro Shops? |
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| * 10. What types of advertising was it? (DO NOT READ CHOICES.) |
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| * 11. What was the main focus of the advertising you saw for Bass Pro Shops? | | |
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| 12. Do you recall seeing or hearing the following advertising for Bass Pro Shops in the past 30 days? (DO NOT READ QUESTION IN THE SAME ORDER EACH TIME.)
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| * Q13. Please record gender (DO NOT ASK) |
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| * Q14. Please stop me when I reach the age group that contains your age. |
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| * 15. Please stop me when I reach the group that contains your approximate total family income before taxes? |
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Thank you for your time and input, that is all that we needed today. Please have a good (morning / afternoon /
evening). ***After hangup please proceed to name and phone number question.***
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| * Please record interviewer name and number (Matching touchstar username and number) | | |
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