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Age
 
18- 21
 
22 – 24
 
25-35
 
36 - 45
 
46 – 55
 
56 & Above
 
 
 
Gender
 
Male
 
Female
 
 
 
Which of these best describes your job or occupation?
 
Student
 
Self – employed
 
Professional
 
Managerial
 
Clerical
 
Manual Worker
 
Retired
 
 
 
Are you
 
Single
 
Married
 
Widowed
 
Divorced
 
 
 
Monthly income
 
Below ` 10,000
 
`10,000-`20,000
 
` 20,000-` 40,000
 
` 40000 & above
 
 
 
How frequently do you visit Big Bazaar?
 
Once in a week
 
Once in a month
 
Whenever the need arises
 
During Special offers
 
 
 
Which products do you purchase more often in Big Bazaar?
 
Groceries
 
Electronic goods
 
Apparels
 
Others (specify)…………………………….
 
 
 
Which source made you to buy things from Big Bazaar?
 
Newspaper
 
Television
 
Friends
 
Others (specify)……………………………
 
 
 
Why do you make purchase of products from Big Bazaar?
 
Better Quality
 
Variety of products
 
Various Brands
 
Others(specify)………………………
 
 
 
Will big bazaar provide more type of company products in one product category?

 
Yes
 
No
 
Not more but less