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| Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 10-15 minutes of your time to complete. |
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| Do you have one or more girls under age 11 living with you at home? |
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| What is your daughter's age? |
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| Does your daughter play with dolls such as Barbie, American Girl, Bratz, Liv, Moxie Girlz, Baby Alive, Baby Born, Raggedy Ann etc.? Have you bought your daughter a doll in the past year or plan to buy her a doll in coming year?
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| For the rest of the interview we’ll be asking you about products for your daughter age . |
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The rest of the interview is for you and your daughter age . Please invite your daughter to join you at the computer. If she's not available right now please come back to the survey when she can join you.
First we would like to show you an idea for a new line of dolls. Mom, please read the description to your daughter if she can't read it herself.
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Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script |
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| Mom, please ask your daughter and check off her answer: Would you say that the Bitty Button dolls are… |
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| Now we would like to show you each of the Bitty Button dolls and tell you a little about them.
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| We'd like you and your daughter to choose your favorite dolls. |
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| We'd like your daughter to choose her favorite dolls. |
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| Which one of these Bitty Button dolls is your favorite? |
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| Which doll is your second favorite? |
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| And which is your third favorite? |
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| Mom, now we'd like to ask you and your daughter about some different dolls.
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| Mom, ask your daughter: Which one of these dolls is your favorite? |
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| Mom, ask your daughter: Which one of these dolls is your second favorite? |
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| The rest of the interview is for you, mom.
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| How much do you think the Baby Born Splash and Walk would cost where you usually shop for these products? | | |
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| How likely would you be to buy Baby Born Splash and Walk for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Baby Born Splash and Walk for your daughter in the next 12 months if it cost $29.99? |
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Please rate Baby Born Splash and Walk on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Baby Born Splash and Walk…
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| Why did you say that you the Baby Born Splash and Walk? | | |
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| How much do you think the Baby Born Let's Go Swimming would cost where you usually shop for these products? | | |
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| How likely would you be to buy Baby Born Let's Go Swimming for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Baby Born Let's Go Swimming for your daughter in the next 12 months if it cost $49.99? |
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Please rate Baby Born Let's Go Swimming on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Baby Born Let's Go Swimming…
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| Why did you say that you the Baby Born Let's Go Swimming? | | |
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| How much do you think the Baby Alive Whoopsie Doo would cost where you usually shop for these products? | | |
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| How likely would you be to buy Baby Alive Whoopsie Doo for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Baby Alive Whoopsie Doo for your daughter in the next 12 months if it cost $34.99? |
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Please rate Baby Alive Whoopsie Doo on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Baby Alive Whoopsie Doo…
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| Why did you say that you the Baby Alive Whoopsie Doo? | | |
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| How much do you think the Baby Alive Real Surprises would cost where you usually shop for these products? | | |
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| How likely would you be to buy Baby Alive Real Surprises for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Baby Alive Real Surprises for your daughter in the next 12 months if it cost $39.99? |
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Please rate Baby Alive Real Surprises on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Baby Alive Real Surprises…
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| Why did you say that you the Baby Alive Real Surprises? | | |
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| How much do you think the Little Mommy Baby Ah-Choo would cost where you usually shop for these products? | | |
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| How likely would you be to buy Little Mommy Baby Ah-Choo for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Little Mommy Baby Ah-Choo for your daughter in the next 12 months if it cost $49.99? |
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Please rate Little Mommy Baby Ah-Choo on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Little Mommy Baby Ah-Choo…
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| Why did you say that you the Little Mommy Baby Ah-Choo? | | |
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| How much do you think the Baby Alive Learns to Potty would cost where you usually shop for these products? | | |
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| How likely would you be to buy Baby Alive Learns to Potty for your daughter in the next 12 months if it cost $? |
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| How likely would you be to buy Baby Alive Learns to Potty for your daughter in the next 12 months if it cost $59.99? |
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Please rate Baby Alive Learns to Potty on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say that Baby Alive Learns to Potty…
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| Why did you say that you the Baby Alive Learns to Potty? | | |
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| Please list the ages of all the girls in your household: |
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| What is the highest level of education you have achieved? |
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| What is your annual household income? |
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