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| 1. How often would you say you drink beer? |
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| 2. Where do you usually drink beer? |
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| 3. Please check off all of the brands you have heard of. |
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| 4. How did you become aware of most of the beer brands you selected in question 3? |
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| 5. 5. Please list the beer brands for which you are aware of through their advertising. | | |
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| 6. 6. Please list the 3 beer brands that you drink most often. | | |
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| 7. What kind of beer do you drink most often? |
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| 8. With respect to alcohol content, how strong do you like your beer? |
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| 9. Please rank the following product attributes from 1 to 6 with respect to their importance in choosing a beer brand (1=Highest, 6=Lowest). You may only use each value once. |
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| Price |
| | | Packaging |
| | | Flavor |
| | | Advertising |
| | | Image |
| | | Alcohol Content |
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| 10. Have you tried Molson Canadian? |
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11. If you responded Yes to question 10, please rate Molson Canadian on the following product attributes? If you responded No to question 10, please move onto question 12.
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| 12. Have you tried Molson Export? |
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| 13. If you responded Yes to question 12, please rate Molson Export on the following product attriibutes. If you responded No to question 12, please move on to question 14.
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| 14. Have you tried Molson Dry? |
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15. If you responded Yes to question 14, please rate Molson Dry on the following product attributes. If you responded No to question 14, please move on to question 16.
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| 16. Have you tried Coors Light? |
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17. If you responed Yes to question 16, please rate Coors Light on the following product attributes. If you responded No to question 16, please move on to question 18.
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| 18. Have you tried Corona? |
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19. If you responded Yes to question 18, please rate Corona on the following product attributes. If you responded No to question 18, please move on to question 20.
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| 20. Have you tried Heineken? |
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21. If you responded Yes to question 20, please rate Heineken on the following product attributes. If you responded No to question 20, please move on to question 22.
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| 24. In which Canadian province/territory do you live? |
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| 25. 27. If you were born outside of Canada, in which country were you born? | | |
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| 26. How would you describe your cultural background/ancestry (i.e. where were your ancestors from)? | | |
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| 27. What was (is) your family's household income? |
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