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Surveys
2012
March
B
Beer Survey for Women
Beer Survey for Women
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Have you heard of Unibroue beer?
Yes
No
Have you ever tried Unibroue beer?
Yes
No
Rate the following attributes in terms of their importance when deciding which beer to purchase.
Least Important
Blah
Neutral
Somewhat Important
Very Important
Price
Taste
Aftertaste
Alcohol Content
Calories
Product Design
Brand Familiarity
In your opinion, women who drink beer are:
I choose beer over other alcoholic beverages:
All the time
Most of the time
Sometimes
Never
Beer is:
Fun
Disgusting
Cool
Different
Social
Other
My friends are very influential over how much I drink.
Strongly Disagree
Disagree
Neither Agree nor Disagree
Agree
Strongly Agree
I feel more influenced by my male friends in my drinking habits.
Strongly Disagree
Disagree
Neither Agree or Disagree
Agree
Strongly Agree
I feel more influenced by my female friends in my drinking habits.
Strongly Disagree
Disagree
Neither Agree or Disagree
Agree
Strongly Agree
Which of the following places do you drink beer most often:
Casually at home
At a party
At a Bar/Club
At a Restaurant
Other
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