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  2. 2012
  3. January
  4. B
  5. Behavior of Hong Kong females of Generation Y teen
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I am a year 3 student studying Fashion retailing in the Hong Kong Polytechnic University. I am now investigating a study on the consumer behavior of Hong Kong females of Generation Y teens and adults who purchasing apparels through Taobao. It would be appreciated if you would spend a few minutes finishing this questionnaire. The information collected would be only used for academic purpose only. Thanks for your assistance and support.
本人是香港理工大學時裝零售系三年級生,現正研究有關香港Y世代青年和成年的女性在淘寶網購買服裝的態度和行為,希望閣下能抽幾分鐘時間完成以下之問卷, 所得的資料確保只用於學術研究,不會作出公開,謝謝!
 
 
Part 1: Personnel information
第一部份 個人資料
 
 
 
1. Age 年齡
 
18 – 25
 
26 – 32
 
 
 
2. Education level 教育程度
 
Primary 小學
 
Higher Diploma 高級文憑
 
Secondary 中學
 
Associate Degree 副學士
 
Master 碩士
 
Degree 學士
 
 
 
3. Field of occupation 職業
 
Clerical 文員
 
Customer Service 服務業
 
Fashion Industry 時裝業
 
Student 學生
 
Self-employed 自僱
 
Others 其他
 
Unemployed 未有工作
 
 
 
4. Income per month 每月收入
 
below $1500
 
$1500-$5000
 
above $15000
 
$10001-$15000
 
$5001-$10000
 
 
 
Part 2: General questions
第二部份 一般問題
 
 
 
5. Have you ever visited Taobao?
你有沒有瀏覽過淘寶網?
 
Yes 有
 
No 沒有 (If No, please go to Part 3)(如果沒有, 請去到第三部份)
 
 
 
6. Have you ever bought anything from Taobao before?
你有沒有於淘寶網購買過任何東西?
 
Yes 有
 
No 沒有(If No, please go to Part 3)(如果沒有, 請去到第三部份)
 
 
 
7. How often do you browsing Taobao within 3 months?
你每三個月會瀏覽淘寶網的次數是多少?
 
1-5 times
 
6-10 times
 
11-15 times
 
above 15 times
 
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