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  1. Surveys
  2. 2016
  3. January
  4. B
  5. Behaviour and Attitude towards Luxuries
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Questions marked with a * are required Exit Survey
 
 
* What gender are you
 
Male
 
Female
 
 
 
* Which ethnic group do you fall into?
 
White
 
Mixed
 
Asian or Asian British
 
Black or Black British
 
Chinese or other ethnic group
 
Other
 
 
 
 
* Which social group are you？
 
A ( higher managerial, administrative or professional)
 
B ( intermediate managerial, administrative or professional)
 
C1 (supervisory or clerical, junior managerial, administrative or professional)
 
C2 (skilled manual workers)
 
D (semi and unskilled manual workers)
 
E (not working)
 
 
 
* How often do you purchase luxury goods?
 
Once a week
 
Once a month
 
Once a quarter
 
Once a year
 
Never
 
 
 
* Who do you usually buy luxury goods for?
 
Myself
 
Family members
 
Friends
 
Colleagues/boss
 
Other
 
 
 
 
* Which of the following features you consider when choosing a luxury product (at most three)?
 
Prestigious brand name
 
High quality/performance
 
High price
 
Design
 
Hedonic experience for myself
 
Social role
 
Uniqueness
 
Other
 

 
 
 
* To what extent do you agree that luxury procession is essential to display superior hierarchy status?
 
Strongly agree
 
Agree
 
Neither agree nor disagree
 
Disagree
 
Strongly agree
 
 
 
* What brands of luxury products do you prefer?
 
International
 
Domestic
 
Privately labeled
 
Does not matter

 
 
 
Please state the one specific luxury product that you usually spend on?