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  5. Blackberry Brand Audit MKT 678 SNHU

Blackberry Brand Audit MKT 678 SNHU

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1. When it comes to smartphone, which brand is the first that comes to your mind?
 
BLackberry
 
iPhone
 
Android
 
Nokia
 
Other
 
 
 
2. What phone do you own right now?
   
 
 
 
3. How happy are you with your current phone?
1=Very Happy / 5=Not happy at all
 
1
 
2
 
3
 
4
 
5
 
 
 
4. Would you consider to buy a Blacberry smartphone?
 
Yes
 
No
 
NA
 
 
 
5. What does Blackberry stand for in your mind?
 
Security
 
Work
 
Fun
 
Fashionable
 
Other
 
 
 
6. What is about Blackberry that makes it unique?
 
Security Information
 
BB Messenger
 
Keyboard
 
Easy to Use
 
 
 
7. Are you female or male?
 
Female
 
Male
 
 
 
8. What is your age?
 
<17
 
18-24
 
25-30
 
31-45
 
46>
 
 
 
what is your highest level of education?
 
High School
 
Bachelor
 
Master
 
PHD
 
 
 
What is your ethnicity?

 
Hispanic or Latino
 
American
 
Asian
 
White
 
African American
 
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