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2010
November
B
BLACKBERRY PLAYBOOK TABLET PC and its Competitors
BLACKBERRY PLAYBOOK TABLET PC and its Competitors
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I. LOYALTY TO BRAND NAMES
Do you consider yourself to be loyal to one brand of electronic devices? (Cell phone, computer, laptop, etc.)
YES
NO (if "NO", skip to II)
If you answered "YES" to the question above, which brand electronics do you usually buy? (Select ALL that apply)
Apple
Microsoft
Blackberry
Motorola
Samsung
Other (specify)
II. EFFECTS OF LAPTOP OWNERSHIP
Do you currently own a laptop?
YES
NO
For which of the following do you mostly use your computer device? (Select ALL that apply)
Email
Internet
Video/Web conferencing
Music
Movies
Games
Other (specify)
III. OPINION OF TABLET COMPUTERS
Do you own a tablet computer? (Select ALL that apply)
None (if "NONE", skip to IV)
Apple iPad
Amazon Kindle
Microsoft Courier
Other (specify)
How would you rate your tablet computer against a laptop?
Better
About the same
Worse
Does your tablet computer met your expectations?
YES
NO
Are you satisfied with your purchase?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
IV. CONSUMER INTEREST IN PURCHASE
*If you already own a tablet pc, please skip to V
How likely are you to purchase a tablet pc within the next 6 months?
Very likely
Likely
Not likely
Not sure
What are/would be your uses for a tablet pc? (Select ALL that apply)
Games
School
Work
Art/Photography
Other (specify)
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