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  1. Surveys
  2. 2013
  3. December
  4. B
  5. BMW
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Gender
 
Male
 
Female
 
 
 
What is your occupation ?
 
Student
 
Employed
 
Unemployed
 
Freelancer
 
 
 
How old are you ?
 
18-25
 
25-35
 
35-45
 
Over 50
 
 
 
What was your first car ?
 
BMW
 
Mercedes Benz
 
Hyundai
 
Toyota
 
Opel
 
Renault
 
Peugeot
 
Other
 
 
 
 
Did you test drive a BMW car before ?
 
Yes
 
No
 
 
 
What was the BMW model ?
 
 
 
 
 
 
Overall, how satisfied were you with your experience ?
 
Very satisfied
 
Fairly satisfied
 
Dissatisfied
 
You hated it
 
 
 
What's your favorite BMW series ?
 
BMW X series
 
BMW 3rd series
 
BMW 5th series
 
BMW 6th series
 
BMW 7th series
 
Other
 

 
 
How do you rate the following ?
Very Bad Bad Good Very Good Excellent
BMW designs
BMW prices
BMW customer service
BMW spare parts availability
 
 
To what extent do you agree or disagree with the statement below about BMW?
Strongly agree Agree Neutral Disagree Strongly disagree
The BMW brand offers a safety car
The BMW brand offers the high performance car
The use of BMW cars is a prestige symbol
The use of BMW cars enhances my image
The possession of BMW cars makes me stand out in the crowd
 
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