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BP2011

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You are invited to participate in a survey conducted by Kristin Xu, a postgraduate student of Massey University. The study is about brand. You will be asked questions about 2 famous brands. It will take about 5-10 minutes to complete the questionnaire.

Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kristin Xu by email [email protected].

Your participation in this study is completely voluntary. This project has been evaluated by peer review and judged to be low risk. Consequently, it has not been reviewed by one of the University’s Human Ethics Committees. The researcher named above are responsible for the ethical conduct of this research.
If you have any concerns about the conduct of this research that you wish to raise with someone other than the researcher(s), please contact Professor John O’Neill, Director, Research Ethics, telephone 06 350 5249, email: [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

To what extent would you think the words can represent the brand "CocaCola"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".（The words are in 2 pages for each brand, this is page 1.）

To what extent would you think the words can represent the brand "CocaCola"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".（The words are in 2 pages for each brand, this is page 2.）

To what extent would you think the words can represent the brand "Pepsi"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".（The words are in 2 pages for each brand, this is page 1.）

To what extent would you think the words can represent the brand "Pepsi"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".（The words are in 2 pages for each brand, this is page 2.）

* Please indicate your gender:

Male

Female

* Which age group do you belong to:

* Please indicate your highest educational attainment:

Secondary school or under 高中及以下

Vocational certificate or diploma 专科文凭

Bachelor's degree, undergraduate certificate or diploma 本科及同等学历

Master's degree, postgraduate certificate or diploma or above 研究生及同等学历以上

* You are a/an:

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