Brand Analysis and Consumer Behavior

Your Annual Family Income {in Rs.}

Below 50000

Between 50000 - 100000

between 100000 - 250000

Above 250000

1.
Which
of the following format you prefer to make purchase

Departmental store

Convenient store

Super Market

Kiryana store

Which
of the following factors is important to you while buying a product. Rate it
from 1 to

1.
Do
you frequently buy MSG products

yes

no

1.
How
much you monthly spend on MSG products?

Below Rs. 500/-

Between Rs. 500 – 1000/-

Between Rs. 1001 – 1500/-

Above Rs. 1501/-

Please
mention your satisfaction level on various parameters for our products.

Do
you prefer any other brand product except MSG, which are available in MSG range
of products.

yes

no

If
yes, please specify the reason which influenced you to go for any other range
of products.

The
Products which you prefer the most in MSG range of products

1. The Products which you don’t prefer in MSG range of products. If yes, please specify the product and the reason behind it.