Brand equity of football clubs

Hello:
You are invited to participate in this survey that in order to collect data for my dissertation. The purpose of this questionnaire is investigate the motivation of choosing supported clubs, fan loyalty to the supported clubs and the perceived brand equity of the clubs. In this survey, approximately 100~300 people will be asked to complete a survey. It will take approximately 2 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.