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| This survey was created based on an academic research for a senior thesis paper. It will be used to measure the impact emotions play in the consumers purchasing decision with a lodging facility. All of the collected information will be kept confidential and used only for statistical purposes. Thank you very much for your participation. |
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1. What region of the world are you from?
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| 3. What age group are you in? |
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| 4. What is your main purpose for traveling? |
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| 5. What type of accommodation did you use for your most recent hotel stay? |
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| 6. What was the length of your most recent hotel stay? |
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| 7. How important is brand image when selecting a hotel for your stay? |
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| 8. A customer loyalty program makes you more attached to a particular hotel |
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| 9. Guests have different emotional reactions to staying in different types of hotels |
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| 10. Feeling comfortable is one of the key emotions in choosing a hotel
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| 11. Feeling welcome is among the primary emotions in choosing a hotel |
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| 12. Feeling secure is among the main emotions in choosing a hotel |
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| 13. How likely are you to return to a particular hotel because you feel that you are emotionally connected to it? |
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| 14. What additional amount are you willing to pay to stay at that hotel |
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| 15. How likely are you to recommend your preferred hotel to a friend or relative? Would you say the chances are: |
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| 16. According to you, what is the role of employees for provoking strong and favorable guest affiliation with a brand? |
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| 17. How important is it to have hotel staff that speaks your native language? |
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| 18. If the staff at a hotel recognizes you by name during your stay this would make you feel more important |
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19. Do you agree or not agree with this statement:
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| For many customers, the quality of their clean room is magnified when the service personnel they interact with exhibit empathy, friendliness and a sense of caring |
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| 20. What role does the physical product play, as compared to personal service, in affecting your emotional experience? |
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21. How important is it for you the variety of facilities* that a hotel offers?
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| *Restaurants, bars, business center, swimming pool, fitness center, spa and salon, retail outlets |
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| 22. Do the style and the design of a hotel affect you emotionally?
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| 23. If a hotel allows guests to bring their pets this would make them feel more comfortable
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24. If a hotel allows guests to bring their pets this would make them willing to come back
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25. According to you, how important are advertising and promotion in creating emotional expectations and experiences?
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| 26. May the information provided be used in my research?
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