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  5. Branding
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Exit Survey
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
Below 20 years old
 
20-30
 
31-40
 
41-50
 
51 and above
 
 
 
Ethnicity
 
Malay
 
Chinese
 
Indian
 
Others
 
 
 
What are your current monthly income/ allowance?
 
RM500 and below
 
RM501-RM1500
 
RM1501-RM2500
 
RM2501 and above
 
 
 
Employment status
 
Self-employed
 
Employed
 
Unemployed
 
 
 
What is your marital status?
 
Single
 
Married
 
 
 
How often do you drink coffee?
 
More than once a day
 
Once a day
 
Less than once a day
 
Never
 
 
 
Why do you drink coffee?
 
Because of the taste
 
Out of habit/ lifestyle
 
To fit in with others
 
Family choice
 
 
 
Do you prefer take out or dine in?
 
Dine In
 
Take Out
 
 
 
Are you brand sensitive when it comes to choosing to a cup of coffee?
 
Yes
 
No