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Hi,
We would like to thank you for taking the time to fill out this survey. Your responses are very valuable and appreciated and will be kept stricly confidential. Please be sure to read the questions and directions carefully. It should only take less than 5 minutes to complete this questionnaire.
When you're ready to begin, please click the CONTINUE button below. Thank you very much for your time.
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| * How often do you eat out at dine-in and/or fast-food restaurants? (select one choice below) |
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| * Which of the following influences your decision to eat out instead of eating at home? (select all that apply) |
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| Burger Joints | | | | Sandwich Shops | | | | Chicken Places | | |
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| * What ONE factor MOST influences your decision of where to eat out? (choose only one) |
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| * Rank the following resturants in order of preference (1 - Highest, 4 - Lowest) |
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| KFC |
| | | Zaxby's |
| | | Wendy's |
| | | Chick-fil-A |
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| * How familiar are you with Zaxbys? |
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| * When did you first try Zaxbys? |
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| * How often do you eat at Zaxbys? |
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| Which of these do you associate with Zaxby's food? Check all that apply. |
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Please indicate how strongly you agree or disagree with the following statements about Zaxby's.
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| * Overall, how do you rate the quality of Zaxbys Food? |
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| * Please comment briefly on why you rated Zaxby's how you did above. | | |
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| For the folowing questions, please select the answer that best describes you. |
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| * Highest Level of Education Completed |
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| * Children in Household (under 18) |
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We have already held the focus groups for this survey. However enter your contact info below if you think you might like participate in a one-on-one interview. |
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| Name | | | | Email Address | | | | Phone number | | |
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