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Surveys
2012
January
B
Business Research
Business Research
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Which Smartphone do you use? If IPhone please answer following questions, if other please go to section B
What were the main motives in choosing IPhone over other Smartphones?
Design
Image of the brand
App store
User interface
value for money
quality of hardware
operating system
camera
high resolution display
Other
Rate the following features of your IPhone.
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
App Store
Battery
User interface
Operating system
Internet browsing
Camera
Connecting with people
Which of the following Apple products do you use?
IPod
MacBook
IMac
IPad
Apple T
None
Has the usage of the above listed Apple products influenced your decision making progress when buying an IPhone?
Yes
No
Do you consider buying another IPhone?
Yes
No
Since the IPhone was launched, have you used any other Smartphones?
Yes
No
Do you see your IPhone as an accessory?
Yes
No
Please give your opinion to the following statements.
Strongly Agree
Agree
Undecided
Disagree
Strongly Disagree
I think IPhone is a must have product
I feel more trendy with my IPhone
I do not get influenced by strong brand images
I put more value on brand image than on product
I like the idea of being part of the Apple users community
Did you do any research about the technology before buying an IPhone?
Yes
No
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