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Surveys
2015
March
B
Business Research
Business Research
Brand Recall and Brand Promotions across Traditional and Digital Media
0%
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Name:
*
Age
00 - 17
18 - 30
31 - 50
51 and above
*
Profession
Student
Self Employed
Professionals
Housewife
Other
*
How many advertisements do you come across in a day ?*
00 - 25
26 - 49
50 - 99
100 and above
*
What is the mode of advertisements ?
Traditional (Newspaper Ads, Radio, Hoardings, Vehicle Branding, Digital Screens, Word of Mouth, Television Advertisements, Point of Purchase Material-Danglers, Hangers, etc.)
Digital (Ad Words Marketing, E-Mailers Marketing, Display ReMarketing, Website Skin Branding, Social Media Marketing, E-Commerce Website)
Both of Traditional + Digital
*
How often do you access digital media?
Every Hour
At least once every day
Weekly
Monthly
Which industry advertisements do you find the most in your day to day life ?
Traditional Media
Digital Media
*
Fashion
*
Banking
*
Automobiles
*
FMCG
How often do you use media to obtain information?
Every Hour
At lease once a day
Weekly
Monthly
*
Digital Media
*
Traditional Media
Which brand comes to your mind first when it comes to FMCG Industry ?
Drag your choices here to rank them
ITC
HUL
Nestle
Dabur
Godrej
Which brand comes to your mind first when it comes to Banking Industry ?
State Bank of India
HDFC Bank
Axis Bank
Bank of India
Punjab National Bank
Other
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