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Surveys
2016
August
B
Buy, what and Why
Buy, what and Why
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*
Your Gender?
Male
Female
*
Do you buy/wish to buy Luxury Fashion Products?
Yes
No
Maybe
*
You are in your?
teens
20s
30s
40s
Above
*
What is your favourite shopping place? (Select two)
Luxury Brand Stores
High street/ fast fashion brands
mass fashion stores.
*
What influence you the most when you buy luxury brands? (Select more than one)
Current Trends
The brand
Prices
Wearibity and comfort
Other
*
Please rank the following in order of your purchase influence.
Magazines/Social Media
-- Select --
1
2
3
Celebrities
-- Select --
1
2
3
Friend Circle/ Society standards
-- Select --
1
2
3
What make you choose a particular brand?
*
Brand position/Image
*
Quality of the product
*
The Design/ look of it
*
Brand Loyalty
*
Attitude towards people who own Luxury goods
They are successful
They have good taste
They are fashionable
They are showing off, flashy
They are wasting the money
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Do you aspire to go haute couture (If got a chance)
Oh definitely I would love to
Yeah maybe if I am super successful
Would rather go for Demi-Couture
No I don’t see its worth
M a guy and its not very common yet
*
If yes, Why? (Please select atleast two)
I love the exclusivity
I feel my success in it
I want to stand out the crowd
I want something extraordinary
I won’t buy
Other
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