This free survey is powered by
  1. Surveys
  2. 2017
  3. July
  4. B
  5. Buying Behavior
0%
Questions marked with a * are required Exit Survey
 
 
* Gender
 
Male
 
Female
 
Other
 
 
 
 
* Age Group
 
18 to 25
 
26 to 40
 
41 to 60
 
Other
 
 
 
 
* Occupation
 
Student
 
Gov./Public sector employee
 
Private sector employee
 
Self employed
 
Professional(lawyer, doctor, etc)
 
Agriculturalist
 
Wage earner
 
Other
 
 
 
 
* Annual Income
 
Less than Rs. 1lakh
 
Rs. 1lakh to Rs.5lakh
 
Above Rs. 5lakh
 
 
 
* Which of these long term investment you know?
 
Life insurance
 
Mutual funds
 
Fixed deposit
 
Securities(shares and debentures)
 
Post office savings
 
Other
 

 
 
 
* Have you taken life insurance?
 
Yes
 
No
 
 
 
If yes, from which source did you get to know about the life insurance product?
 
News paper or magazine
 
Television
 
Agent
 
Bank
 
Telemarketing
 
Internet
 
Direct mail
 
Radio
 
Other
 

 
 
 
If no, what are the reasons that held you back from investing in life insurance?
 
Lack of awareness
 
Returns not lucrative enough
 
Promotional measures not attractive
 
Not approached by intermediaries
 
Inclination to short term gains
 
Not affordable
 
Other
 

 
 
 
* What message can you recall from life insurance advertisement?
 
Risk coverage
 
Protection for the family
 
Tax saving
 
Provision for old age
 
Long term saving
 
other
 

 
 
 
* How do you make your buying decisions for long term savings?
 
By consulting agent
 
By watching advertisements
 
Based on brand value
 
Based on returns
 
Being loyal with 1 brand
 
By consulting family and friends
 
Other