| |
| Hi again! Thanks for your time today. As our valued customer, we appreciate your feedback. These answers will help us improve your overall shopping experience, so please provide your honest opinions. All information will be kept confidential. The survey should only take you about 15 minutes. When you’re done, you will earn 25% off your next purchase at The Children's Place! |
| |
|
|
|
| |
| * At which of the following stores have you personally made a purchase in the past 12 months for clothing for children 10 and under? (Select all that apply) |
| |
|
|
|
|
|
| |
| * Which would you say is the one store you purchase from most often for children’s clothing? |
| |
|
|
|
|
| |
| * In the past 12 months, about how much money have you spent on children’s clothing? Your best estimate is okay. | | |
|
|
|
|
| |
| * What percent of that money was spent at each of the following stores? (Your best estimate is okay. Total must add to 100%) |
| |
| | Values must add up to 100 |
|
|
|
| |
| * Think about all the purchases you made in the past year for children’s clothing and accessories. What proportion of all your purchases were made: |
| |
| | Values must add up to 100 |
|
|
|
| |
| * What type of customer loyalty programs do you prefer? (Rank your favorites from 1 to 5 with 1 being your favorite and 5 being your least favorite) |
| |
| | Private label credit card (e.g. retail branded credit card with Bank of Montreal) Member only benefits (free shipping, early access to sale/special events) Discounts/offers available to members only (e.g. Members only 20% day) Coalition Rewards program (Aeroplan, Air Miles) Points based retailer program (Shoppers Drug Mart/Shoppers Optimum, Sobeys/Club Sobeys)
| |
|
|
|
|
| |
| * When do you typically begin shopping for summer clothing (i.e. t-shirts, shorts, skirts, dresses, etc.)? |
| |
|
|
|
|
| |
| * Rank which sale or promotion is the most appealing to you with 1 being the most appealing and 4 being the least appealing. |
| |
| | Products at discounted prices (e.g., all denim is $8) Dollars off total when spending a certain amount first (e.g., $10 off $50 or more spent) Percentage off one item purchased (e.g., 25% off any one item purchased) Percentage off in store (e.g., 25% off entire store)
| |
|
|
|
|
| |
| * Approximately, how often do you shop at Outlet stores? |
| |
|
|
|
|
| |
| * What is the main reason you shop at Outlet stores? |
| |
|
|
|
|
| |
| At this point in the survey, we would like to ask you specifically about The Children's Place. As a reminder, your answers will be kept confidential so please give us your honest answers. |
| |
|
|
|
| Please indicate how much each of the following statements describe The Children's Place as a place to shop for children’s clothing.
|
|
|
|
|
|
| |
| * How often do you visit The Children's Place’s website, childrensplace.com? |
| |
|
|
|
|
| |
Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
| |
|
|
|
|
|
|
|
|
|
| What are the ages & genders of the children you purchase clothing for? Please check all that apply
|
|
|
|
|
|
|
| * Roughly speaking, in what range does your total annual family income fall? |
| |
|
|
|
|
| |
| * Which Province do you live in? |
| |
|
|
|
|
Loading...
