Candy Bar Perceptions Survey

Hello! My name is Frédérik Sisa. I’m a UCLA Extension student currently researching consumer attitudes towards candy bars. Thank you for taking a few minutes to respond to this survey. Your participation will go towards delivering tastier treats to the market. And don't worry: your responses will remain anonymous and confidential.

Ready? Here we go…

How often do you eat candy bars?

If you answered “Never” to question 1, you're done with the survey. Thanks for your participation! If you answered anything else, please continue to question 2.

Which of the following applies to you:

I usually buy my own candy bars.

A family member or friend usually buys the candy bars for me.

How do you usually learn about new products (all products, not just candy bars)? Pick the one that applies most often.

If you answered (A) for Question 2, where do you buy your candy bars most often? If you answered (B) for Question 2, please answer on behalf of the person who buys the candy bars for you.

Convenience store (e.g. 7-11 or a gas station concession)

Grocery store (e.g. Ralphs, Vons, Safeway)

Warehouse club (for example, Costco, Sam's Club, Smart 'n Final)

Natural Foods Market (e.g. Whole Foods, Bristol Farms, Sprouts)

Mail-Order Catalog

Online / Internet

Candy shop / specialty retailer

Other (Please Specify)

Which of the following brands of candy bar do you recognize? (Check all that apply.)

Halfway done! Only five more questions…

6. Please distribute 100 points among the following candy bar characteristics. The more points you give to a characteristic, the more important it is to you. Please be sure your points add up to 100.

Fair Trade

Allergen-free (no peanuts, no soy)

Low-price

Taste

Certified Organic

How often do you buy organic produce?

Which of the following statements describes your beliefs about genetically engineered (GE) ingredients:

I don't know whether GE ingredients are safe to eat or not.

GE ingredients are unsafe to eat.

GE ingredients are safe to eat.

What is your age and gender:

Last question...which one of the following activities do you engage in most on a regular basis?