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| Level of Education completed? |
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| How old where you when you got your first car? | | |
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| Did you buy that car yourself? |
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| Did you consider it a good car? | | |
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| Do you currently own or lease your vehicles? |
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| How many cars have you owned/leased in the past? | | |
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| How many cars do you own/lease now? | | |
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| What is the make and model of your current car(s)? | | |
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| What car brands would you never consider purchasing? | | |
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| How often do you buy a new car? | | |
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| What are the main factors you consider when purchasing a vehicle? Please rank in order of importance. |
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| Price |
| | | Safety Rating |
| | | Reviews |
| | | Prestige |
| | | Gas Mileage |
| | | Other |
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| Does Advertising influence which cars you consider buying? |
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| What are qualities you look for in a car? | | |
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20. On a scale of 1-5, how important would you rank the following?
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| Have you ever heard of KIA? |
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23. In your mind, does KIA possess the following qualities?
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| With all that you currently know about KIA, would you ever consider buying a KIA automobile? |
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| Which magazines do you read on a regular basis? | | |
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| Do you ever read car magazines or reviews? | | | | If so, which ones? | | |
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