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Hello! Welcome to our survey. It will take approximately 10 minutes to complete the questions.
Your participation in this study is completely voluntary. Please read the instructions for each question and then answer them, giving us your opinions. You may stop the survey and come back to it, if you are interrupted.
Your survey responses will be strictly confidential and data from this research will be reported only in total.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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When it comes to purchasing groceries for you or your household, which of the following description fits you the best? |
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Which of the following fresh produce items (not canned or frozen) did you purchase in the last year - by last year we mean Summer 2011 through Summer 2012? (Check all that apply): |
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Are you or any members of your household or close friends employed in any of the following occupations? (Check all that apply): |
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In what state do you reside? |
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Which of the following fresh produce items did you buy this summer - 2012? (Check all that apply): |
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How likely are you to buy each of the following produce items this next coming summer - summer 2013?
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| You said you probably or definitely will NOT buy cantaloupes next summer– 2013. Why is that? | | |
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Did any of the following produce items make news in your grocery stores or in the media (TV, radio, newsprint, Internet) during this summer - 2012? (Check all that apply): |
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| What specifically did you see or hear about produce items from your grocery stores, the Internet or in the media this summer - 2012? | | |
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Thinking now about cantaloupes, did you hear or see any of the following specific items from your grocers or in the news during this summer only – we are talking about this summer 2012 only - in this question? (Check all that apply)? |
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What growing region or state did you hear that the cantaloupe illness/death issue came from during this summer - 2012? (Check all that apply): |
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What growing region(s) in Colorado did you hear the summer 2012 cantaloupe illness/death issue came from? (Check all that apply): |
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Which of the following brand names of produce have you heard of? (Check all that apply): |
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Which of the following brand name produce items did you buy this summer – 2012? (Check all that apply): |
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Which of the following statements are most accurate regarding your buying fresh produce this summer - 2012. (Check all that apply): |
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| You said you waited to buy Colorado cantaloupes this summer – 2012, to see if they were safe, what specifically convinced you to buy them? Please write down anything you may have seen or heard or what it was that convinced you to buy Colorado cantaloupes? | | |
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| Think now specifically about Rocky Ford Cantaloupes, from Rocky Ford, Colorado. What, if anything, did you see or hear about Rocky Ford cantaloupes either in the media, Internet or in your grocery stores this summer - 2012? | | |
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Which of the following messages are you aware of either in the media, Internet or in your grocery stores regarding Rocky Ford Cantaloupes that you may have heard or seen this summer – 2012? (Check all that apply): |
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Think about where you do the majority of your shopping for fresh produce (fruits and vegetables). For some of you, it might be in several stores – but mark below which one store where you do most of your fresh produce shopping. (Check one): |
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The safety of food products in Colorado and the USA is something that concerns all of us. We’d like to know your opinions on produce sold in Colorado and the USA. By produce, we mean fresh fruits and vegetables (not canned or frozen).
How much do you agree with the following statements? On a scale of 1 to 9, with 1= I completely disagree and 9 = I completely agree, mark which number best represents your actions.
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We’d like to know more about your behaviors around fresh produce (fruits and vegetables) you buy in the grocery store, at roadside stands or in farmers’ markets.
How much do you agree with the following statements? On a scale of 1 to 9, with 1= I completely disagree and 9 = I completely agree, mark which number best represents your actions.
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You are doing great! The next three questions are for classifications purposes only and then you are done.
Which of the following best describes where in Colorado you live now?
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Which of the following categories represents your total annual household income? |
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Which category best describes your ethnic background? |
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