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Surveys
2011
July
C
celebrities impact on branding
celebrities impact on branding
0%
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what's your gender
male
female
Which of the following best describes your position?
Student
Officer
Manager
Engineer
Teacher
Civil Service
Businessmen
Freelance
Other
what do you think when you hear a brand name?
Quality
Reputation
Celeberity endorsement
Other
Have you ever bought something just because of celeberity endorsement?
yes
no
What kind of products have you bought only because of celeberity endorsement?(if you have chosen 'No' for the last one,please select 'Nothing' for this)
Food
Clothing
Watches
Beauty
Cars
Supermarket
Nothing
Other
Please choose how much you consider this factor when you decide to buy a product
1
2
3
4
5
celeberity endorsement
Do you think advertisements always use the right people for the brand?
yes
no
Do you ever feel mislead by claims made by celebrities in adevertisments?
Yes
No
Do you think celeberity endorsement will encourage you to buy something?
Yes
No
Do you think you can remain objective even if a celebrity you like has endorsed a product?
Yes
No
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