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Hello:
You are invited to participate in our survey collaboration with Kelly Brook for Next. In this survey, approximately 30+ people will be asked to complete a survey that asks questions about the new collection at Next. It will take approximately a couple of minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
How old are you?
 
Under 16
 
16-20
 
20-30
 
30-40
 
40-50
 
50-60
 
60+
 
 
 
How often do you shop at Next?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Never
 
Other
 
 
 
 
How inflenced by trend are you?
 
Very
 
Not really
 
Not at all
 
Other
 
 
 
 
How do you feel the customer service is at Next ?
 
Excellent
 
Good
 
Average
 
Poor
 
Terrible
 
 
 
If Next were to do a celebrity collaboration and make it more fashionable would you buy it?
 
YES
 
NO
 
MAYBE
 
 
 
What kind of clothing category
should this new range sell?
 
Smart clothes
 
Party clothes
 
Casual clothes
 
All of them
 
Other
 
 
 
 
What other retailers do you shop at?
 
M&S
 
Dorthy perkins
 
Miss selfridge
 
H&M
 
Zara
 
John Lewis
 
Debenhams
 
Primark
 
Topshop
 
River Island
 
French Connection
 
Mango
 
Other
 

 
 
 
Do you consider Kelly Brook as a fashion icon?
 
YES
 
NO
 
NOT REALLY
 
KIND OF
 
 
Other
 
 
 
 
Do you think Kelly Brook relects Next brand image?
 
YES
 
NO
 
NOT REALLY
 
KIND OF
 
Other