Celebrity endorsement on teen's consuming behavior

1. Through what ways do you encounter advertisements? (can pick more than one)

Posters

TV

Internet

Other

2. Do you adore any celebrities (fans of any celebrities) ? If yes, how many and why?

3. Does celebrity endorsement attract you more than regular advertisements?

Yes

No

Depends on the product being advertised

4. Would you buy a product if your favorite celebrity was advertising it?

5. Would you stop buying a product if a celebrity you dislike was advertising it?

Yes

No

6. How to you decide your purchase of a product? (can pick more than one)

Friend’s influence

Information research

Other

7. How many products you brought are because of celebrity endorsement in a month?

8. Do you consider the expertise a celebrity may have as influential when making a purchase decision?

9. What makes you notice a brand? (can pick more than one)

10. How frequently do you come across advertisements that feature celebrities?