CHEEZ-IT

Dear snacker,

Thank you very much for taking part on this diary. Your input will really help us to understand what people think of snacking today and their opinions about the different brands and products.

Feel free to express yourself as you wish, there is no ‘wrong and right’ type of answers. The main thing that matters is to write what you really believe and be as detailed and expressive as possible.

A - SELF INTRODUCTION

Could you please briefly introduce yourself.

First Name :
Last Name :
Email Address :

Family Status ?

- What do you enjoy doing in your life, how you like to spend your days ?

- What is important for you ?

- What else would be interesting to know about you ?

B - THE SNACKING EXPERIENCE

- When you want to have a snack, what type of products/brands do you usually have ?

- What’s unique about these products/brands ?

- Why you prefer to eat these instead of others ?

- What’s unique about these products/brands ?

DAY 1

Please write down which snacking products you have bought or consumed today.