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Surveys
2011
December
C
Chocolate Cake
Chocolate Cake
0%
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What do you usually have for breakfast? You may select more than 1 option.
Bread
Cake
Cereal
Roti Prata
Others
What is your favorite kind of cake?
Chocolate Cake
Cheesecake
Pandan Cake
Butter Cake
Others
How often do you buy a chocolate cake?
Daily
Weekly
Monthly
Only on special occasions
What are the factors which will determine your choice for a cake? Please rate them in order of importance. 1 as least important, 5 as most important.
1
2
3
4
5
Taste
Quality Ingredients
Reasonably Priced
Appearance
Location
Which type of cake do you prefer? Rich (heavy) or light cakes?
Light and fluffy
Rich and heavy
Does not really matter
Both
Are you willing to pay more for a 400g imported cake?
Yes
No
Maybe
How much are you willing to pay for an imported cake?
S$10
S$12
S$14
S$16 and above
Gender
Male
Female
Occupation
Student
Professional
Housewife
Age Group
13 - 17
18 - 24
25 - 34
35 - 44
45 - 54
55 and above
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