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Hello,
Thank you for participating in our survey. Our objective is to study and record brand choice criteria as perceived by our employees, our company, and our customers. You may begin by pressing the Continue button below.
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| What best describes the department in which you work? |
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| In which country/region do you work? |
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| In your opinion, who is most influential on brand choice? (5=most influential, 1=least influential) |
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| Patients (Parents of Patients) |
| | | Surgeons |
| | | Clinicians (Audiologists, Technicians...) |
| | | Carers (Therapists, Teachers...) |
| | | Payers (Public Health Service, Insurance...) |
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| Please drag and rank(1st to 5th) the following actors in order of influence on brand choice: |
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| | Patients (Parents of Patients) Surgeons Clinicians (Audiologists, Technicians...) Carers (Therapists, Teachers...) Payers (Public Health Service, Insurance...)
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| In your opinion, which factors are most important to customers when making brand decisions? ( 7=most important, 1=least important |
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| Hearing Performance |
| | | Durability |
| | | (Backward) Compatability |
| | | Ease-of-Use |
| | | Price |
| | | Customer Service |
| | | Aesthetic Appeal |
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| In your opinion, which factors does Cochlear perceive as being most important in brand choice? ( 7=most important, 1= least important) |
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| Hearing Performance |
| | | Durability |
| | | (Backward) Compatability |
| | | Ease-of-Use |
| | | Price |
| | | Customer Service |
| | | Aesthetic Appeal |
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| In your opinion, how well do customers perceive Cochlear in terms of the following factors:
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| Hearing Performance | |
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| Durability | |
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| (Backward) Compatability | |
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| Ease-of-Use | |
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| Price | |
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| Customer Service | |
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| Aesthetic Appeal | |
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| In your opinion, how well do customers perceive MedEl in terms of the following factors:
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| Hearing Performance | |
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| Durability | |
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| (Backward) Compatability | |
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| Ease-of-Use | |
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| Price | |
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| Customer Service | |
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| Aesthetic Appeal | |
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| In your opinion, how well do customers perceive Advanced Bionics in terms of the following factors:
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| Hearing Performance | |
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| Durability | |
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| (Backward) Compatability | |
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| Ease-of-Use | |
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| Price | |
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| Customer Service | |
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| Aesthetic Appeal | |
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