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| Are you currently a Clifton Steel customer? |  
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 |  Why? What's been the obstacle to your buying from Clifton?  |   |   |  
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| What department or function area are you in? |  
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| What Industry are you in? |  
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| Which steel products do your currently purchase? |  
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 |  What do you see as your areas of opportunity and growth over the next few years?  How can Clifton help?  |   |   |  
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| What size Company are you? |  
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 |  Tell me about your relationship with Clifton Steel?  |   |   |  
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| How would you rate your relationship with Clifton? |  
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 |  How did you come to work with Clifton Steele?  |   |   |  
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| How long have you been working with Clifton Steel? |  
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 |  What do you love about Clifton Steel?  |   |   |  
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 |  What frustrates you about Clifton Steel?  |   |   |  
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| Were you involved in the decision to use Clifton Steel? |  
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| How did you decide to use Clifton? |  
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 |   Tell me more about how you chose Clifton.  |   |   |  
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 |  What's important to you when you're buying steel products?  |   |   |  
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We came up with a list of a few things that we thought might be important to you. I'll read through each one and you tell me how important this is to you on a scale of 1 to 4.  
  1 is not at all important and 4 is extremely important. 
 
 
  Then, we'll run through the list again, and this time, I'd like you to tell me how well Clifton Steel performs.  Again 1 means that they perform poorly and 4 means that they are excellent. |  
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| Now I'd like you to tell me how well Clifton Steel Performs in each of these areas. Give them a 4 if they are Excellent or a 1 if they are poor.
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 |  Importance / Performance Comments  |   |   |  
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| Did you consider other alternative suppliers? |  
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| What other alternatives did you consider? |  
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| Now I'd like you to tell me how you would rate ${piping_text} 
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| If you're not a clifton customer - would you consider using clifton? |  
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 |  If you're not a Clifton customer, what is the one thing Clifton could do to get your business?  |   |   |  
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| Have you been on the Clifton Steel web site? |  
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 |  What's the one thing Clifton could do to improve their web site?  |   |   |  
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 |  What's the one thing Clifton Steel could do to improve your experience with them?  |   |   |  
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| What Clifton should improve |  
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