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Are you currently a Clifton Steel customer? |
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| Why? What's been the obstacle to your buying from Clifton? | | |
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What department or function area are you in? |
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What Industry are you in? |
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Which steel products do your currently purchase? |
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| What do you see as your areas of opportunity and growth over the next few years? How can Clifton help? | | |
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What size Company are you? |
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| Tell me about your relationship with Clifton Steel? | | |
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How would you rate your relationship with Clifton? |
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| How did you come to work with Clifton Steele? | | |
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How long have you been working with Clifton Steel? |
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| What do you love about Clifton Steel? | | |
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| What frustrates you about Clifton Steel? | | |
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Were you involved in the decision to use Clifton Steel? |
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How did you decide to use Clifton? |
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| Tell me more about how you chose Clifton. | | |
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| What's important to you when you're buying steel products? | | |
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We came up with a list of a few things that we thought might be important to you. I'll read through each one and you tell me how important this is to you on a scale of 1 to 4.
1 is not at all important and 4 is extremely important.
Then, we'll run through the list again, and this time, I'd like you to tell me how well Clifton Steel performs. Again 1 means that they perform poorly and 4 means that they are excellent. |
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Now I'd like you to tell me how well Clifton Steel Performs in each of these areas. Give them a 4 if they are Excellent or a 1 if they are poor.
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| Importance / Performance Comments | | |
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Did you consider other alternative suppliers? |
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What other alternatives did you consider? |
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Now I'd like you to tell me how you would rate ${piping_text}
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If you're not a clifton customer - would you consider using clifton? |
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| If you're not a Clifton customer, what is the one thing Clifton could do to get your business? | | |
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Have you been on the Clifton Steel web site? |
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| What's the one thing Clifton could do to improve their web site? | | |
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| What's the one thing Clifton Steel could do to improve your experience with them? | | |
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What Clifton should improve |
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