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Clothing accessories


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Thank you for taking the time to complete this survey. By filling out the survey you will be entered into a drawing for a £25 gift card from Amazon*. The more people you refer by e-mail or social networks, the higher the chances to win!

Your survey responses will be strictly confidential and will be used for our final project in the University of Nottingham. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Patricia Diaz by email at [email protected]
 
 
 
* Gender
 
Female
 
Male
 
 
* Age group:
 
15-24
 
25-34
 
35-44
 
45-54
 
+55
 
 
* Which of the following status best applies to you?
 
Married/Civil partnership
 
Living together
 
Single
 
Widowed
 
Divorced
 
Other. Please specify
 
 
 
* Do you have children?
 
Yes
 
No
 
 
* In which of these regions do you live?
 
North
 
North West
 
Yorkshire and Humberside
 
West Midlands
 
East Midlands
 
East Anglia
 
South West
 
South East
 
Greater London
 
Wales
 
Scotland
 
Other. Please specify
 
 
 
* Job status
 
Manager/Director/Senior
 
Professional occupation
 
Associate professor and tech occupation
 
Skilled trades occupation
 
Caring, leisure and other service occupation
 
Sales and customer service occupation
 
Self-Employed
 
Student
 
Housewife
 
Other. Please specify
 
 
 
* Total household income per year:
 
Under 25,000
 
25,000 – 29,999
 
30,000 – 39,999
 
40,000 – 49,999
 
50,000 – 74,999
 
75,000 – 99,999
 
OVER 100,000
 
Other. Please specify
 
 
 
* Which of these best describes your use of the Internet? Please include all use of the Internet
 
Several times a day
 
Around once a day
 
4 or 5 times a week
 
Around once a week
 
Around once a month
 
Less than once a month
 
Never
 
Other. Please specify
 
 
 
 
* Which of these affirmations best describes you?
 
I spend a lot of money in clothes, accessories and footwear
 
I spend as little time as possible shopping clothing and accessories
 
I really enjoy shopping clothing and accessories
 
I spend a lot of time an effort getting the right look
 
Other. Please specify
 
 
 
* How would you define your style?
 
Formal
 
Smart casual
 
Urban
 
Casual
 
Traditional
 
Trendy
 
Vintage
 
Other. Please specify
 
 
 
* Where do you usually take inspiration for new purchases? Tick all that apply
 
Fashion blogs
 
Family
 
Magazines
 
Celebrities
 
Friends
 
Styles in store
 
Other, please specify:
 

 
 
 
* What are your 3 main criteria when purchasing clothing-accessories?
 
Fashion but functional
 
Quality
 
Brand
 
Colour
 
Look is more important than quality
 
Price
 
Other. Please specify
 

 
 
* Who do you buy clothing accessories for?
 
Only for me
 
Whole family
 
Partner & me
 
Children & me
 
Other. Please specify
 
 
 
* For what type of occasion do you usually buy clothing-accessories? Tick alll that apply
 
Hen/Deer party
 
Dinner with partner/family
 
Change of season
 
Formal party
 
Work
 
Job Meeting/Interview/Events/Conference
 
Gathering with friends
 
Holidays
 
Sport event
 
Other. Please specify
 

 
 
* What type of clothing-accessories do you usually buy? Tick all that apply
 
Hats
 
Rings
 
Gloves
 
Gadget accessories
 
Sunglasses
 
Belts
 
Travel accessories
 
Coin purses
 
Scarf/Shawls/Ponchos/Snoods
 
Necklaces
 
Earrings
 
Cuffs
 
Handbags
 
Bracelets
 
Tights
 
Hair Accessories
 
Clutches
 
Other. Please specify
 

 
 
* On average what is the usual amount of expenditure when buying a clothing-accessory?
 
£1-4
 
£5-8
 
£9-11
 
£12-15
 
£16-20
 
£20-25
 
£25+
 
Other. Please specify
 
 
 
 
* Where do you prefer to buy these products?
 
High street
 
Internet
 
Why?
 
 
From which of the following do you usually buy?

Internet Physical store Both
Claire’s
Asda
H&M
Amazon
Ebay
TK Maxx
Primark
Next
BHS
New Look
Internet Physical store Both
Burton’s
Topshop
Accessorize
Austin Reed
M&S
Tesco
The Tie Rack
 
 
* How often do you buy clothing accessories online? Frequency
 
Once a week
 
Twice a month
 
Around once a month
 
Every two months
 
Every six months
 
Never
 
Other. Please specify
 
 
 
* Please rank (1-5) the reasons that could stop you from buying clothing accessory online? Please rank (1-5). 1 being the most important criteria
Problems with delivery (e.g.:lost, damage, delays)
Products not as ordered – different colour or quality than expected
Problems with returns and refunds
Cost of shipping is too high
I don’t feel safe paying in an online store
 
 
* Which of the following are likely to influence your choices when you are considering making a purchase? Tick all that apply
 
Prize Draws
 
Seen on TV
 
Recommendations on my Social Networks
 
Magazine or newspaper reviews
 
Celebrities recommendation
 
Offers (Online/Offline)
 
Price comparison websites
 
Advice from Friends/Family
 
Online reviews from other customers
 
Brands I follow on Twitter or Facebook or similar
 
None of these
 
Other. Please specify
 

 
 
 
What feature(s) or product would you like to be included in an accessory online shop?
   
 
 
* How interested would you be in an online clothing-accessories store, where you can shop by occasion and try the accessories in a virtual dressing room with different types of outfits?
 
Not at all interested
 
Not very interested
 
Neutral
 
Somewhat interested
 
Extremely interested
 
Not sure
 
 
Please provide your contact details if you would like to be entered into the prize draw!!
First Name : 
Last Name : 
* Email Address : 
 
 
Who referred this survey to you?
   
 
 
 
*Winner will be determined by random drawing on the 10 August 2012. Reward: £25 in Amazon Voucher. The winner name will be announced the day after random drawing
 
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