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Welcome and thank you for participating in this confidential and anonymous research study among CMAA members and club managers regarding food and beverage services in private clubs.
It should take you approximately 10 minutes to complete the survey, and we think you’ll enjoy the variety of questions.
These results will be shared in aggregate at the upcoming CMAA conference.
Please answer each question in order and as presented. Enjoy! |
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In what state is your club located?
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What type of club do you manage? Please select all that apply.
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How long has your club been in operation?
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And, how long have you been in your current position as club manager of your club?
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And, how many members does your club have?
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The following is a list of services provided by clubs. Some of these are also specific to food and beverage, and we’d like your detailed input on those as well. Please rate each on how important it is that your club provides that service. Even if your club does not currently provide that service, we would still like to know how important you think it is to provide that service:
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And, thinking of this same list, how would you rate your club’s performance meeting the needs of your members on that service. If you do not offer that service today, please just indicate that is the case.
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To the best of your knowledge, how are coffee, tea and/or water beverages supplied to your club location?
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Please tell us if your club offers each of the following coffee services to your members. Please select all that apply.
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Now thinking specifically about tea, what types of tea are available from your club’s coffee, tea and/or water service? Please select all that apply.
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If your club offers a dedicated coffee/espresso bar, how successful would you say it is?
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Does your club offer any seasonal non-alcoholic beverages that are available only for a limited time, either through your club’s coffee, tea and/or filtered water service or in other areas of your club? Please select all that apply.
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Do you charge club members and guests for coffee and tea in any or all areas of the club?
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If you could, would you choose to keep your current coffee, tea and/or filtered water beverage service provider or would you consider someone new?
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Compared to other service providers that you contract with at your club, would you say your club’s coffee, tea and/or filtered water service representative …
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| Thinking about the last 12 months, what is the one program or activity related to food and beverage that you have implemented at your club that has been the most successful?
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| And in the last 12 months, what is the one program or activity related to food and beverage that you have implemented that has caused you the most concern and that you wouldn’t do again?
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Here are some potential beverage based offerings that club managers may try. Looking at these, how appealing do you think each solution would be in your club?
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| What do you think could be some potential beverage based offerings that you would like to try and would be appealing?
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Thinking about club membership ...
Compared to last year, would you say that membership in your club has grown, declined, or stayed the same?
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And, looking ahead one year from now, do you expect that membership in your club will grow, decline, or stay the same?
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What about revenues? Compared to last year, would you say that your overall club revenue has grown, declined, or stayed the same?
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And, looking ahead one year from now, do you expect that your club revenue will grow, decline, or stay the same?
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If you had to allocate 100% to the following general profiles of your club, what percentage would you allocate to each? Your total must add to 100%.
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Just three last questions for classification purposes ...
What is your gender?
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Now thinking about the age of your club membership, using your best guess, allocate 100% across the following age groups, indicating what percentage of your club membership falls into each age group. Your total must add up to 100%.
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