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  1. Surveys
  2. 2010
  3. November
  4. C
  5. Coca-Cola Company
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* 1. What is your gender?
 
Male
 
Female

 
 
 
* 2. Which of the following categories describes your age?
 
Younger than 18
 
18 - 34
 
35 - 44
 
45 or older
 
 
 
3. How often do you purchase Coca-Cola products?
 
Regularly, very often
 
Frequently
 
Occasionally
 
Rarely
 
Never
 
 
 
4. Why do you buy Coca-Cola‘s product?
 
Taste
 
Quality
 
Price
 
Advertising (including celebrity endorsements)
 
Brand Image
 
Availability
 
I Do Not Buy Coca-Cola Products
 
 
 
5. Where do you mostly purchase coca-cola products from?
 
Supermarkets
 
Restaurants & cafes
 
Service Stations
 
Cinema
 
Retailers
 
Pubs & Clubs
 
I Do Not Buy Coca-Cola Products
 
 
 
6. Which brand of beverage do you prefer?
 
Coca-Cola
 
Pepsi
 
Others
 
 
 
7. Do you know that Coca-Cola Company has had so many organizational changes?
(If yes answer the following question, if no please skip to question 9)
 
Yes
 
No
 
 
 
8. Do you think that Coca-Cola Company made a right decision in changing?
 
Yes
 
No
 
 
 
9. Coca-cola’ is a famous brand to you?
 
Strongly agree
 
Agree
 
Neutral
 
Disagree
 
Strongly disagree
 
 
 
10. Would the addition of the name of Coca-Cola influence you any manner?
 
I would have health concerns
 
It would be too expensive
 
I would be confident buying their products as it is a popular brand
 
Other
 
 
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