* 1. Do you drink coffee?
* How often do you drink coffee?
* How many of these cups of coffee do you purchase outside of your office and home? (Select only one answer.)
* Do you ever stay in a coffehouse to drink your coffee, as opposed to taking it "to go"?
* On occasions where you do drink your coffee in a coffee house, are you likely to make another purchase of a beveraage or snack by the time you leave the store?
* How many additional purchases would you make while sitting in the store? (Select only one answer.)
* Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred and 5 your least preferred.
Regular coffee
-- Select -- Specialty coffee (e.g. latte, cappucino)
-- Select -- Regular coffee with flavoring
-- Select -- Iced coffee
-- Select -- Other specialty coffee drinks
-- Select --
* 8. Are there any other hot/cold beverages that you purchase outside the home/office?
* Other than coffee, which hot/cold beverages do you regularly purchase? (Check all that apply.)
* Which of the following places comes to mind when you think of purchasing a hot/cold beverage? (Select all that apply.)
* 11. Do you ever purchase ready-to-eat snacks (e.g. donuts, muffins, etc.) outside the home?
* Which snacks do you regularly purchase? (Select all that apply.)
* How often do you purchase a snack outside the home? (Select only one below.)
* Which of the following stores do you purchase snacks from? (Choose all that apply.)
* Please rank the following criteria on a scale of 1 to 8 with 1 being the most important characteristic of a place you would choose to buy a snack from and 8 the least.
Convenience of location
-- Select -- Taste of products
-- Select -- Quality
-- Select -- Brand name
-- Select -- Price
-- Select -- Range of menu items
-- Select -- Variety
-- Select -- Cleanliness
-- Select --
16. ATMOSPHERE
* 17. Do you ever go to Dunkin' Donuts?
* What is/are the primary reason(s) that you do not go to Dunkin' Donuts? (Check all that apply.)
* How often do you buy coffee/snacks from Dunkin'Donuts? (Select only one below.)
* Which products do you purchase from Dunkin' Donuts stores? (Select all that apply.)
* What items, if any, do you believe that Dunkin' Donuts needs to introduce? (Select all that apply.)
* Have you ever sat inside a Dunkin Donuts store to consume a beverage or snack?
In each of the following 4 questions, please select an option on how Dunkin' Donuts can improve.
* 27. Interior Design/Decor
* Atmosphere (select all that apply):
* If Dunkin' Donuts went through with what you have suggested, what is your likelihood of making this a regular place to patronize and hang out?
Now please take a moment to answer the following general questions and you are through.
* 32. What is your gender?
* Which of these age groups do you fall into?
* Which of the following ranges best represents your annual income?
* Which of the following best describes your employment status?
* 36. What is your zip code?
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