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2015
March
C
Concept Lab Questionaire MIB2 FB3
Concept Lab Questionaire MIB2 FB3
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Gender?
Female
Male
Which region are you from?
European
Asian
Middle East
American
African
Other
Have you ever heard of the Paleo or Cave Man diet?
Yes
No
A little bit
On a scale of 1-10 (10 being very important) how important is healthy eating for you?
1
2
3
4
5
6
7
8
9
10
Not Important - Very Important
What does a healthy diet mean to you? Tick all applicable.
Low Fat
High Protion
Vegetarian
Low Carb
High Fat
Pescetariansm (Fish Only)
Vegan
Gluten Free
A Balanced Diet
No Refine Suger
Home Made (No Pre-packaged Food)
Freshly Cooked
Salads
Fruits
When chosing to dine at a restaurant. What is most important to you? (10 being very important. 5 being neutral
1
2
3
4
5
6
7
8
9
10
Concept
Music
Food Quality
Lighting
Service Quality
Price
Ambience
What kind of beverage would you prefer?
Wine
Cocktails
Beer
Juice
Tea
Soft Drink
Other
What style of service do you prefer?
Formal / French
Very Casual and Friendly
Semi Casual
Traditonal
On average how much are you willing to spend on Alcoholic Beverage ( Keeping in mind the higher the price, the better the quality)
4-6 CHF
7-9 CHF
10-12 CHF
13-15 CHF
When buying alcoholic beverage on a scale of 1-10 ( 10 is the most important). What is the most important ?
1
2
3
4
5
6
7
8
9
10
Price
Strong Drink
Quality
Aesthetic
Value for money
Quantity
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