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Hello:
You are invited to participate in a survey which is part of my dissertation for a postgraduate degree in Marketing Communications at Middlesex University Dubai. This survey asks questions about brand perception with regards to building materials. It will take approximately 5 minutes to complete.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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| * What is your connection with the construction industry? |
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| * How strongly do you care about global warming? |
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| * How willing are you to pay a higher price for an environmentaly friendly product? |
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| * What do you value most from a company that supplies building materials? |
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| * When it comes to building materials, are you brand conscious? |
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| When purchasing building materials, how do you rate the following (1 being lowest and 5 highest):
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| * How important an influence is country of origin in your purchase of building materials? |
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| * What do you think builds a good product image for building materials? |
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| Have you heard of HIRA Industries? (If 'No', Please skip the remaining questions) |
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| How did you get to know of HIRA Industries? |
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| Have you ever purchased any of HIRA’s HVAC materials? |
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| Are you satisfied with the HIRA product(s) you purchased? |
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| How would you rate HIRA in comparism to similar brands offering the same products?
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| Please, kindly suggest the area(s) you feel the HIRA brand should improve to better compete with companies supplying similar HVAC products: | | |
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| How likely are you to continue doing business with HIRA Industries? |
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| Would you recommend the HIRA brand? |
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