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Dear Reader,
We, the students of XIMB, are performing a survey in the city about the consumer behavior in the Coil Category segment of Mosquito Repellents. We shall be grateful if you spare a few minutes in filling up this questionnaire. Please note that all the information you fill here are absolutely confidential, and will be used solely for academic purpose.
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| Family size/ No. of people in the household:
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| Occupation (Working status):
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| Educational qualification:
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| Average monthly household income:
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| Time of the day when mosquitoes are in numbers? (Tick as many)
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| Mosquitoes are abundant in which season/s? (Tick as many)
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| What personal protection measure do you use? (Tick as many)
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| Did you ever use mosquito coil as repellants? |
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| If Yes, then for how many hours do you use it in a day?
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| Consumption of mosquito coils in a month?
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| No. of packs purchased at a time?
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| What is the pack size you would like to buy?
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| What type of packaging would you prefer?
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| How do you use the mosquito coils to ward off/kill mosquitoes? Use the coil with
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| What type of coil do you buy?
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| Is there any difference in the efficacy/power? |
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| If Yes which type of coil is most powerful?
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| Is there any difference in the duration it lasts? |
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How many hours does one coil last?
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| How much are you willing to pay per coil?
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| Who makes the purchasing decision?
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| How do you decide on the brand? (Tick as many )
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| When do you decide on the brand?
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| If your preferred coil is not available at your usual outlet. Would you
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| Generally at what time do you buy coils?
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| What coil/s did you use earlier? (Tick as many)
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| What coil/s did you use now? (Tick as many)
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| Have you ever used Good Knight coils? |
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| Given below is a table that gives a list of factors that may influence the purchase of a packet of coils. Kindly read each factor and consider how important that factor is to you, when you decide to purchase coils. Please check in the relevant area for each factor:
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Now to evaluate how you view other brands, kindly examine the table below. To what extent does each of the brands given cater to those factors? Note down a number from a scale of 1 5
(5 if the brand is extremely good at that factor and 1 if the brand is very poor at that factor)
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| Given below is a table that gives a list of problem areas that one might face with the usage of coils. Kindly read each problem and consider how important that problem is to you, when you decide to purchase coils. Please check in the relevant area for each factor:
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| Now to evaluate how you view other brands, kindly examine the table below. To what extent does each of the brands given cater to those problems? Note down a number from a scale of 1 5 (5 if the brand is extremely good at addressing that problem and 1 if the brand is very poor at addressing that problem)
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| Given below is a table with mosquito coil brands given on the row and column. In each cell of the table, you have to write a number between 0 and 100. If you think that the brand in the column is similar in power / efficacy to the brand in the row put in a number close to 0, otherwise if you think that the brand on the row is unlike the brand in the column put a number close to 100.
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| Make a relative grading of mosquito coils on the basis of your perceived power/efficacy. Put 0 if you prefer row to column or put 1 if you prefer column to row.
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