consumer behaviour in the automobile industry

* AGE

* OCCUPATION

* GENDER

* NATIONALITY

What was the need to buy a car? Pick any one

Need for upgrade from two-wheeler to four-wheeler

Need of the business firm (in case of running a business of your own)

Peer pressure from family & friends for owning a car

Upgraded the model to suit personal ambition

Banks / Loan companies approached with a ready offer hence motivated to buy it

Wanted to travel long distance on personal / business trip

To suit my social standings

In convenience in public transport for family journeys.

information gathering before purchase

what are the most important attribute considered before buying a car ?

what do you think of this statement : well known brands provide a better quality and service

what would be your criteria for selecting an automobile ?

do you think after sales service is a dominent influence while deciding to buy a car ?

Is re-sale value an important factor for you while buying a car?

Service providers/ sales person at the showrooms can be of great influence while selecting or rejecting a car model .