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  2. 2013
  3. December
  4. C
  5. consumer behaviour on luxury watch
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Please specify your gender and age.........
   
 
 
 
A Watch to you is
 
Necessity
 
Accessory
 
Style
 
Status Symbol
 
 
 
Which kind of wrist watch do you like to wear ?
 
Digital Watch
 
Single Strap
 
Chain Watch
 
Bracelet Watch
 
Others
 
 
 
What features do you consider while purchasing a watch ?
 
Quality
 
Price
 
Brand Image
 
Style/ Design
 
Warranty

 
 
 
For what level does the warranty of a watch affect your purchase ?
 
Priority
 
Often
 
Rarely
 
Does not affect
 
 
 
Which brands do you prefer for your watch ?Indian or Foreign
   
 
 
 
Which mode do you prefer for buying a watch ?
 
Online
 
Brand outlet / boutique
 
Multi-brand Outlet
 
 
 
What additional features would you like to go for ?
 
Day, month & date
 
Stop Watch
 
Alarm
 
Temperature

 
 
 
Please rank (1-5) on the basis of following features
Design
Price
Quality
Warranty
Colour
 
 
 
Does the publicity of watches by celebrities affect your buying decision ?
 
Yes
 
No