Consumer behaviour towards Travel Agency

* How often do you go for a leisure trip ?

Every month

3 - 6 months

6 - 9 months

once in a year

12 months and above

* How do you often plan your trip ?

By yourself

Through Travel Agent

Friends/Relative's Recommendations

* What are your main interests in selecting a particular Destination ?

* What is your first consideration when purchasing a Holiday ?

Price

Attraction of certain locations or activities

Recommendations from friends and family

Which travel agent to use

Advertising for different deals, packages, and offers

* What factors affect your preference in selecting a particular Travel agency ?

Visibility of brand

Quality of Services

Cost

Communication with employees

Personnel Equipment

Suggestive selection techniques

* What form of advertising is more effective to you ?

Digital Advertising ( internet, television )

Physical Advertising ( Billboards, flyers )

* If Digital advertisement, which mediun you generally choose ?

Social Media websites ( Twitter, Facebook, LinkedIn, Instragram )

Advertisement on search engine ( Google, Bing, Yahoo, Ask.com, info.com, wow )

Banner ads on phone

Email

Television

Radio ads

Other

* If physical advertisement, which medium you choose ?

* Is there any website that comes first to your mind when looking for a Holiday package ?

Rate the following factors, according to you which helps to build a Good Brand Image ? {1 being the worst and 5 being excellent}