Consumer Electronics Registration (Car Stereo) - C

* how often do you listen to Yfm?

do you listen to Yfm?

yes

no

what do you like about the station?

You decided to buy this car stereo:

Before coming to the store

In the store

what needs to be improved on the station?

The new car stereo was installed by:

you heard about Yfm from:

how many hours a day do you spend listening to Yfm?

Less than 1 hour

Less than 2 hours

Less than 3 hours

Less than 4 hours

Less than 5 hours

Over 6 hours

what other radio station do you listen to?

The system which you will use with the new car stereo is:

how much is your total annual income?

Before you chose to listen to Yfm, you compared it with:

Marital Status

Married

Single

Other

Sex

Male

Female

Any additional comments about Yfm?

Name:

Address:

City and province

which age group do you fall under?

What do you do for a living ?

Student - primary education

Student - University

Full time employee

Other

Have you visited [WEB_SITE] before ?

Yes

No

Which section of the [COMPANY_NAME] website did you enjoy most ?

Which FOUR items would you like to see more of?

What kind of music do you listen to most (check all that apply)?

Have you seen the RDB DJ's play live ?

Yes

No

What new features would you like to see incorporated with the new [COMPANY_NAME] website?

RDB windows backgrounds

Mpeg Movie files of RDB gigs

RDB Nokia logo

Streaming audio of live RDB mixing

Other

What is your gender ?

Male

Female

Have you ever ordered [PRODUCT] from [COMPANY]?

Yes

No

Overall, how would you rate [COMPANY]?

How satisfied are you with your service from [COMPANY]?

Extremely satisfied

Very satisfied

Neutral

Very dissatisfied

Extremely dissatisfied

Would you recommend [COMPANY] to a friend?

Yes

No

Not Sure

If no, why not?

For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]?

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

N/A

Which of the following modes did you use to place the order for [PRODUCT]?

What are the THREE main reasons you didn't purchase [PRODUCT] from [OTHER_COMPANY]?

What would you change about the process of purchasing [PRODUCT] (i.e. placing the order, mode of payment, delivery etc) from [COMPANY]?

Are there any other comments you have for [COMPANY]?