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Surveys
2011
October
C
Consumer Preferences in the Luxury Car Segment
Consumer Preferences in the Luxury Car Segment
Consumer Preferences in the Luxury Car Segment
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What type of car you prefer ?
-- Select --
Sporting Luxury Car
Luxury Sedan Car
Sports Utility Vehicle
Sports Car
Other
What all features from the below mentioned would you expect in a luxury car ?
Auto Climate Control Airconditioning
Rear Reclining,Massage & Ventilated Seats
Rear Seat Entertainment
More Power
Bigger Engine Displacement (cc)
Panoramic Sunroof
Bixenon Headlamps & Daytime running lights
Air suspension (SUV's)
Other
If you buy a new luxury car,for how many years you plan to use this new car ?
1 - 2 years
2 - 3 years
3 - 4 years
4 - 5 years
5 years & above
Which important factor from below mentioned influence your decision making for purchase of a new luxury car ?
Luxury
Style / Status symbol
Looks / Aesthetic appeal
Space
Comfort
Safety
Security
Other
Please rank (1-10) the following in order of interest:
Luxury
-- Select --
1
2
3
4
5
6
7
8
9
10
Styling
-- Select --
1
2
3
4
5
6
7
8
9
10
Space
-- Select --
1
2
3
4
5
6
7
8
9
10
Comfort
-- Select --
1
2
3
4
5
6
7
8
9
10
Performance
-- Select --
1
2
3
4
5
6
7
8
9
10
Flash Value / Status symbol
-- Select --
1
2
3
4
5
6
7
8
9
10
Safety
-- Select --
1
2
3
4
5
6
7
8
9
10
Security
-- Select --
1
2
3
4
5
6
7
8
9
10
Durability
-- Select --
1
2
3
4
5
6
7
8
9
10
Price
-- Select --
1
2
3
4
5
6
7
8
9
10
Is mileage important (kitna deti hai)while considering a purchase of a luxury car ?
Yes
No
Self Driven or Chauffer driven ?
Self Driven
Chauffer Driven
How many cars you currenlty own ?
1
2
3
4
5 & above
In how many years do you plan to upgrade your existing luxury car ?
1 - 2 years
2 - 3 years
3 - 4 years
4 - 5 years
5 & above
Does taking a test drive of a luxury car help deciding for the car purchase ?
Yes
No
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