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Hello:
You are invited to participate in my survey for my MBA dissertation project. In this survey, approximately 100 people will be asked to complete a survey that asks questions about purchase methods and preferences for holiday/leisure travel. It will take approximately 6 minutes to complete the questionnaire.

Your survey responses will be strictly anonymous and data from this research will be reported only in the aggregate.

If you have questions at any time about the survey or the procedures, you may contact Shakeel Butt at +44-7977-952-952 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
What is your involvement level when it comes to the decision/purchase of holiday/leisure travel?
 
High (I am highly involved / I make the purchase decision)
 
Medium (I am very much involved)
 
Low (I am somewhat involved)
 
 
 
Please select your annual household income range.
Note. Figures below are in British Pound (GBP). Please select your income in GBP.
 
 
 
Which country do you live in?
   
 
 
 
When do you typically go on holidays?
 
Spring
 
Summer
 
Autumn
 
Winter
 
 
How often do you go for holidays every year?
0
1 2 3 4 5+ N/A
International
Domestic
 
 
 
When planning for a holidays, what method do you primarily employ to get your information?
 
Internet Websites
 
My Local Travel Agent
 
Newspapers/Other Media
 
 
 
When purchasing holiday travel/packages, what method do you typically use?
 
Internet Websites
 
My Local Travel Agent
 
Via Phone
 
 
 
Have you ever used travel comparison sites to find leisure travel deals?
 
Yes, I used them regularly
 
Yes, occasionally
 
No, I do not like them
 
No, I have never heard of them
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually