1. Surveys
  2. 2013
  3. December
  4. C
  5. Consumer Questionnaire

Consumer Questionnaire

Consumer questionnaire 2: Nike
 
 
1. Default Section
 
 
 
How would you describe the brand Nike?
   
 
 
 
Why do you think Nike is so successful (Select all that apply)?
 
Range of products on offer
 
Marketing (Celebrity sponsorships/endorsements)
 
Style
 
Brand values/ethos
 
Price/value for money
 
Other
 
Other (Please Specify)
 

 
 
 
Who would you class as Nike's main competitor?
 
Adidas
 
Reebok
 
Converse
 
K-Swiss
 
Other
 
 
 
Have you ever purchased anything from Nike?
 
Yes
 
No
 
 
 
What product(s) have you purchased from Nike within the past year? (Select all that apply)?
 
Trainers
 
Hoody
 
Tshirt
 
Tracksuit bottoms
 
Jacket
 
Bag
 
Socks
 
Shorts
 
Skirt/Dress
 
Nothing
 
Other
 
Other (Please specify)
 

 
 
 
Briefly describe what you think a typical Nike consumer is like.