Consumer Survey for Food Products

Dear Sir/Madam,

Thanks for giving your valuable time. We are students of PGP-ABM programme of IIM-Ahmedabad. We are doing an academic project on consumer behavior related to buying of food products. For the purpose of the project we are conducting this consumer survey. Kindly give your responses to the following question.

Kind Regards

Prosenjit, Subodh and Tarun
(Students of PGP-ABM, IIM Ahmedabad)

BRANDED RICE

Rate the following on a scale of 1-7 based on your most recent experience with the purchase of BRANDED RICE .

Select (1) if strongly agree and (7) if you strongly disagree with the statement.

	1	2	3	4	5	6	7
I believe branded rice is healthier than unbranded rice

I believe branded rice to be more fresh than the unbranded rice

I often have little time for checking different samples of rice and hence purchase branded rice for consistent quality

I find difficulty in judging quality of rice by visual inspection and other methods

I believe branded rice have consistent quality and taste

Sometime promotional offers on branded rice makes price of it equal to unbranded rice

I trust the parent company of branded rice for quality

I am ready to pay premium for branded rice

I purchase branded rice for value addition like less cooking time, less broken parts etc. in it

I believe branded rice is more hygienic and free from other materials than non branded rice

I find promotional offers (discount, extra etc.) on branded rice attractive

I am interested in purchasing branded rice for my family

BRANDED ATTA

Rate the following on a scale of 1-7 based on your most recent experience with the purchase of BRANDED ATTA.

Select (1) if strongly agree and (7) if strongly disagree with the statement.

From where you purchase your monthly requirement of cereals?

From local kirana stores

Get it by home delivery

From hypermarts /superstores

How much time you devote for shopping in general?

How many members are in your family (those who live with you)?

1

2

3 - 5

More than 5

Who decides about the purchase of food brands in general ?

Husband

Wife

Kids

What is your monthly family income?

Less than Rs. 10,000 per month

Between Rs. 10,000 – Rs. 15,000 per month

Between Rs. 15,000 – Rs 25,000 per month

More than Rs. 25,000 per month

You are -

Male

Female

Your age is -

Between 18 - 25

Between 26 - 35

Between 35 - 45

Above 45