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  1. Surveys
  2. 2005
  3. March
  4. C
  5. Conversation Communications
0%
 

The last mile of marketing is getting people to talk about brands, products, companies. After all, we live and work in a world of conversations. But our hunch is that most companies don't develop conversational themes that make it easy or interesting for people to talk about the brand benefits. Hence, the frequent disconnect between marketing and sales, PR, employee communications, and investor relations.

Would you take a few minutes to participate in our survey on this topic?

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Lois Kelly at 401-333-5464 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
1. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
Our sales reps accurately convey the brand's benefits through casual conversations with customers.
 
 
2. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
Executives' speeches express the brand in ways that are interesting to non-company audiences.
 
 
3. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
We analyze the market conversation to make sure company talking points are relevant and in the right context.
 
 
4. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
Executives effectively talk about the connection between our brand strategy and growth strategy in their conversations with investors and analysts.
 
 
5. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
The company has a brand strategy that's interesting enough that people want to talk about it.
 
 
6. 
Strongly Agree Agree Neutral Disagree Strongly Disagree
Marketing proactively provides conversational themes that help people talk about the brand/product.
 
 
 
 
   
 
 
8. What is your primary area of responsibility?
 
 
Marketing
 
Public Relations
 
Advertising
 
Sales
 
Other
 

 
Please contact [email protected] if you have any questions regarding this survey.
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